Brand discovery workbook

This workbook is filled with thought provoking questions and exercises to get to the core of who you are, where you're going, and how to best get there. This is all about you and your brand. It's hard work digging into what you and your brand represent, and it requires sincerity. It's a fun and enlightening opportunity to fully explore the depths of your brand. But first..

Brand vs. brand styling

Your brand is the perceived image of your business. The emotion and connection you create with your consumers when they engage with you on any level. Whether it be on social media or at an event, this is the voice of you and your business. It resonates from the tone of your voice to your marketing strategy.

Your brand is where image meets experience. I'll handle the image. This is for you to hone in on the experience. These exercises will help unfold the authentic long lasting brand by defining your core, vision, values and tone of voice. Once you complete this questionnaire, I'd like you to browse Pinterest and create a visual mood board of what you envision your brand image being. This will be our inspiration. Let's get started!